Lisa Desatnik

I have been fortunate to have made a career out of doing what I love, which is using my communication skills to forge relationships and support of causes that are evoking positive change. I also enjoy working with civic-minded companies and organizations. I’ve earned numerous awards along the way, but my greatest satisfaction comes from knowing my work has helped touch lives in very meaningful ways. For that, I have to thank the dedicated staff and volunteers of so many charitable organizations, events, and civic minded businesses who work day in and day out to fulfill needs. These are the generous people with whom I’ve had the pleasure of working beside. I’ve created and implemented many successful cause-related campaigns and programs such as the award winning Lighthouse Vision Awards and the Collecting for Kids school supply drive. Included among my other past experience is: creating a PR campaign to change the image of newly developed Betts Longworth Historic District, for 8 years coordinating publicity and creative elements of the Inclusion Leadership Awards Event, and creating a PR campaign to help launch the Hidden Treasures CD (tribute to King Records) that resulted in a packed release party. I’ve also worked on numerous other events. Among them - the Appalachian Festival, the Down Syndrome Association of Greater Cincinnati’s Buddy Walk, the YMCA Salute to Black Achievers, YMCA Character Awards, Greater Cincinnati Alzeimer’s Association Memory Walk, Greater Cincinnati Planned Giving Association’s Voices of Giving Awards and more. Currently I help raise awareness about the positive contributions of the YMCA of Greater Cincinnati, and also continue working with other organizations. My experience includes media relations, planning, volunteer management, copywriting, social networking, events, and coordination of marketing materials. Among the other organizations with whom I have or am currently working are: Inclusion Network, iSPACE,FreeStore/FoodBank, Cincinnati Association for the Blind and Visually Impaired, Cincinnati Arts & Technology Center, Manuel D. and Rhoda Mayerson Foundation, Lighthouse Youth Services, Accountability and Credibility Together, CRI mental health agency, and more. I’m a past Board member of Children’s International Summer Villages and past member of the leadership team for the local chapter of Public Relations Society of America; and get involved with other volunteer opportunities. An animal lover sharing my home with three birds, I have been studying positive behavior management for many years and enjoy sharing what I’ve learned with others. My pet interest has led me to become a pet columnist for Hyde Park Living.

VIA Institute On Character Empowers Through Strengths

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Being human, we all have strengths within ourselves. Those strengths are our greatest assets. Nurturing them has been proven to not only energize us to learn and reach for our goals, but also to lead us toward a happier, more satisfying life. However, we may not even be aware of what they are and even more likely we may not proactively engage ourselves in exercises to heighten those assets.

VIA Institute on Character logoThe VIA Institute on Character is a Cincinnati-based nonprofit organization with a global scope of empowering people through the advancement of the science and practice of character strengths. Their aim is to fill the world with virture.

One very important way they do this is by offering their VIA survey free of charge across the globe – and since VIA’s inception in 2001, more than 2 million people in 193 countries and 17 languages have taken it. (There is also a survey for youth.) Professionals can use the survey to learn more about their clients or employees.

I highly recommend setting aside 30 minutes to take the 240 question survey. You will be given a free personalized description of your 24 strengths in their order of importance to you, as well as some suggestions for flexing your strength muscles. For an additional $20, you can receive an indepth VIA Pathways Report that shares much greater information on exploring and using your strengths. There are additional resources on the VIA website.  There are additional free and paid resources on the VIA website – and on the new VIA blog – to help you nurture your strengths.  They offer courses too for individuals and professionals whose work is focused on bringing out the best in others.

According to the VIA survey results, I actually have 7 signature strengths (highest rated strengths) because I have numerous score ties. They include:  Honesty, Kindness, Leadership, Perspective, Humor, Appreciation of Beauty and Excellence, and Fairness.

I can see so many of my life choices wrapped up inside these seven virtues. Much of my career has been focused on communicating to inspire positive change in individuals, organizations, communities and even pets. Both my Good Things Going Around blog project and my So Much PETential pet training have to do with bringing out the best in others.

Ironically, just this past spring I spent a lot of time developing my personal, professional ‘brand’ (with great thanks to T.J. Budd and Tessa O’Neal from Centennial, Inc.). This is what I came up with:

I guide organizations to communicate their core mission and brand with integrity and resolve, telling their story strategically and compellingly. An out-of-the-box thinker, I thrive on developing creative tactical ideas for raising awareness, educating constituents, and building consensus around communication goals. When it comes to relationships, I enjoy being both a leader and a team player, supporting the strengths of others.

My pet training brand (which I am still tweaking) is:
I believe training is not just about modifying behaviors and teaching skills, it is also about epet training quote by Lisa Desatniknhancing quality of life for our pets. In my quest to have well mannered pets, I began studying the science of animal behavior and positive reinforcement strategies over 12 years ago; and I can’t stop learning. My behavior change strategies blend science with kindness, integrity, creativity and fun. Seeing how that approach has not only set myself and my pets up for success, but also strengthened our relationship, is the driving force behind my passion for educating and helping others achieve similar outcomes.

Wow, I can absolutely see how my VIA strengths are an integral role in all that I do. And by my focusing on them it has led me to make career choices that are very satisfying for me.

I’m excited to say that my latest career path – is working with VIA! As a contractor, I am part of the communication team with two very positive, motivating people – Kelly Aluise and Breta Cooper – and I am working on telling their story through social media. I’d love it if you’d follow us on Facebook, Twitter, or Google+,  AND please stop by the all new VIA blog that I am managing.

This is absolutely the stuff I thrive on!

It is so easy for us in life to focus on our own and other’s shortcomings, and when times are difficult to lose sight of those virtues that give us the capacity for greatness.  However, by shifting our focus instead toward those virtues of strength an amazing and beautiful transformation can happen. We grow and prosper in new, meaningful ways. Our life is so much more satisfying.

I am choosing to focus on nurturing my VIA  strengths. How about you?

United Way Of Greater Cincinnati Campaign Success Will Impact Thousands

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Yesterday hundreds of executives, employees, organizers, fundraisers and volunteers all gathered on our downtown Foutain Square. This time last year I was among them. They are the voice of the United Way of Greater Cincinnati and together, over the next couple of months, they will all be working toward a common goal – raising $62,850,000 for our United Way of Greater Cincinnati Campaign Kick-Offregion’s future.

Talk about a lofty goal!

“Centering our lives on making a difference for others by creating healthy communities to live, work and raise families is a noble calling for all of us. In Greater Cincinnati, United Way is the catalyst that helped spark strategic thinking about how we develop and sustain our region as a healthy place for everyone to live and work,” said Campaign Co-Chair Michael Connelly, president and CEO, Catholic Health Partners, who is co-chairing the 2013 United Way of Greater Cincinnati annual fundraising campaign with his wife, Sally, a community volunteer leader.

“If the goal is reached, it will be the highest amount this United Way has ever raised,” says Michael Connelly. Last year the total was $61,050,000 – $50,000 over goal.

“This year’s goal strongly reinforces our message that Bold Goals need Bold Resources,” says Sally Connelly.  “We need to raise as much as we can to achieve the Bold Goals and help children, individuals and families throughout the region.”

I know firsthand of this need for success. For twenty plus years I have worked in our regions, helping nonprofits doing very important work to tell their story, to forge relationships. I have seen the faces on parents who received financial and mental support to improve the lives of their families. I have seen people overcome obstacles they never thought they were capable of doing. I have seen the impact of a caring hand. On any given day, tens of thousands of lives are touched by work of a United Way funded agency or program.

This is a campaign that is about all of us. Beyond fundraising, United Way is asking the community to become advocates for change. People can join United Way of Greater Cincinnati’s advocacy network through its website. Community members can also find more volunteer opportunities through the United Way Volunteer Connection.

It all ends October 30, 2013. To learn more, please visit www.uwgc.org.

Celebrating The Legacy Of Martin Luther King Jr.

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Martin Luther King Jr quoteToday we celebrate a man whose passion, words and actions moved a nation and a world to greater heights – a place where dreams of greatness and equality are made and pursued.

Before a vast crowd of more than 250,000 people diverse by race, age, culture and age, Dr. Martin Luther King, Jr. spoke with bold conviction and heart.  He spoke with hope and courage.

His dreams and hopes resonated with hundreds of millions across the globe, and still do. They touch me to my inner core. When I think about my friends, neighbors, co-workers, and colleagues and how much we all have to offer each other, I am reminded that our diversity brings out each other’s strengths in meaningful ways. And yet, at our core, is the most basic foundation in all of us share and that is the need for belonging and love.

For prosperity to occur – and I am not talking of only monetary riches – we must work to look beyond the surface of others in search of their hidden gifts. We must practice forgiveness and forgo hatred. We must embrace differences while also realizing similarities. We must not only dream but pursue goals.

United Pet Fund Helps Those Who Help Animals – You Can Too!

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All I have to do is look into those deep, beautiful eyes of our Sam – and so many other great dogs who I have worked with or gotten to know – and you can’t help but have a huge appreciation for the dedicated staff and volunteers who run our Sam rescue dogarea dog and cat shelters. They have a very important job to do. Thousands of animals have their fate in these people’s hands and hearts to find them a forever home. And so many families have come to know that beautiful, unconditional love given off from an animal they adopted.

Introducing United Pet Fund

United Pet FundThere is a somewhat new nonprofit, the United Pet Fund, whose sole purpose is to help those incredibly valuable animal care and service organizations to be sustainable. It is called United Pet Fund and it is founded by a Blue Ash veterinarian, Dr. Zeke Zekoff.

United Pet Fund has provided scholarship funds for volunteers of these organizations to attend continuing education conferences; handyman service for assistance with repair and maintenance of shelters; pet health days in under-served areas; emergency funds when needed for unexpected predicaments; and has provided nonprofit leadership management and trainings to shelters and rescue groups.

In an email from Dr. Zekoff, he shared: “We are working on becoming a national resource and support organization for the smaller ‘mom-and-pop’ ACSOs.  Our goal will be to become a Nonprofit ACSO-member Services Organization that will provide basic business services needed by all nonprofits to become successful. Eventually, with the advantage  that comes with large number of members, we hope to offer access to discounted business services for our members, including, but not limited to products and services that are needed by all nonprofit animal service and care organizations:  Legal and Accounting, Insurance, Public Relations, IT services, Credit/Financing Services, Pet Products (including food and health supplies), Webinar-based training in Nonprofit leadership and management skills, as well as Animal Behavior and Health needs. The list can go on, but we have place to start. With all these in one location, with a central organization that understands the needs of the smaller ACSOs, the animals served by these organizations will be the ones in the end that benefit.”

Kyle’s New Hope Animal Rescue Saves LivesKyles New Hope Animal Rescue

Located in Sharonville, Kyle’s New Hope Animal Rescue is a non-profit organization dedicated to saving the lives of animals who have run out of options. Dogs and cats that are injured, abused, abandoned and neglected will be provided veterinary care and surgery to be rehabilitated and adopted into loving homes. All animals will receive up to date vaccinations, be spayed or neutered and microchipped… all in an effort to reduce the amount of unnecessary euthanasia in shelters and hospitals. I am very familiar with Kyle’s New Hope because I have volunteered for them. Their love for the animals who have come into their lives is truly heartfelt.

You Can Help

Tomorrow & Friday (August 22 & 23, 2013), United Pet Fund and Kyle’s New Hope Animal Rescue are partnering with two back-to-back fundraisers.

Wags to Riches Casino Royale is tomorrow night from 6 pm to 10:30 pm at the Manor House located at 7440 S Mason-Montgomery Rd. in Mason. It is a fun night of dinner, Casino Games hosted by Black Diamond Casino Events with prizes, an animal caricaturist-bring your pet’s photo and more.

On Friday from Noon until 6:30 pm at the Bel-Wood Country Club in Morrow will be the Golf Classic with lunch, a cookout and great prizes. For cost and registration information, please visit this link: http://www.unitedpetfund.org/upfc_home.php

You can also call Towne Square Animal Clinic / Kyle’s Veterinary Hospital at 513-520-7571 or 513-793-1875 for information.

 

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