About Lisa Desatnik, freelance PR
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Nurturing relationships with collaboration, strategic storytelling, and grass roots marketing is what I do.
I guide organizations to communicate their core mission and brand with integrity and resolve, telling their story strategically and compellingly. An out-of-the-box thinker, I thrive on developing creative tactical ideas for raising awareness, educating constituents, and building consensus around communication goals. When it comes to relationships, I enjoy being both a leader and a team player, supporting the strengths of others.
As a result of my being a part of their team, many organizations with whom I have worked have reported seeing greater exposure and understanding of their brand than ever before, and strengthened relationships with people who have the capacity to impact the organization’s success.
Please scroll to the bottom to view my portfolio.
My experience includes traditional media relations, community engagement campaigns, communication strategy planning, volunteer management, copywriting, social media (including blog management, Facebook, Twitter and other platforms), events, and coordination of marketing materials.
I’ve created and implemented many successful cause-related campaigns and programs such as the award winning Lighthouse Vision Awards and the Collecting for Kids school supply drive. Included among my other past experience is: creating a PR campaign to change the image of newly developed Betts Longworth Historic District, for 8 years coordinating publicity and creative elements of the Inclusion Leadership Awards Event, and creating a PR campaign to help launch the Hidden Treasures CD (tribute to King Records) that resulted in a packed release party. I’ve also worked on numerous other events. Among them – the Appalachian Festival (have been the main local media contact for that event for more than 18 years), the Down Syndrome Association of Greater Cincinnati’s Buddy Walk, the YMCA Salute to Black Achievers, YMCA Character Awards, Greater Cincinnati Alzeimer’s Association Memory Walk, Greater Cincinnati Planned Giving Association’s Voices of Giving Awards and more.
Among the organizations with whom I have worked or am currently working with are: Inclusion Network, YMCA of Greater Cincinnati, Beech Acres Parenting Center, Character Council of Greater Cincinnati and Northern Kentucky, Appalachian Festival, Greater Cincinnati Planned Giving Association, Cincinnati Arts & Technology Center, Manuel D. and Rhoda Mayerson Foundation, Lighthouse Youth Services, Accountability and Credibility Together, CRI mental health agency, Cincinnati Association for the Blind and Visually Impaired, West Shell REALTORS, Huff REALTY and more.
Currently I spend a lot of time as a social media communication consultant and contractor for the VIA Institute on Character, an international nonprofit organization that empowers people worldwide with knowledge of their character strengths. One of my tools is the new VIA Character Blog I created and manage, a resource for educating and inspiring people to bring out the best in themselves and others through their character strengths. The blog is at http://www.viacharacterblog.com. Over two million people worldwide have learned about their unique strengths by taking the VIA Survey.
I currently am leading the Nonprofit Marketing SIG for the American Marketing Association and am a past member of the leadership team of the Public Relations Society of America.
An animal lover sharing my home with two birds, I have been studying positive behavior management for many years and enjoy sharing what I’ve learned with others. My pet interest has led me to become a pet columnist for Hyde Park Living.
To learn more about my professional background, please click on the links below. Please also watch my Impact Portfolio at the bottom.
I invite you to please view my Storytelling At Work portfolio to see samples of my impact. (After you click the play button, you can click in the square at the bottom of the PowerPoint to make it full screen.) NOTE: This PowerPoint will not show up on iPhones or iPads as it requires flash.